Control your subscriber-only content visibility in search, AI, and archives.
Publishers — we have a problem.
Changes to social media and search have made traffic harder to acquire, which means less ad revenue. Making each website visitor is more valuable than ever before.
Following the trends, subscriptions paywalls and registration walls are at an all time high. But are they working?
Nearly 60% of people will try to avoid a paywall, including:
- Using incognito mode / another device / clearing cookies
- Using website archives and paywall bypass sites
- Using AI tools to generate summaries
- Reading excepts directly in search results
Publishers want to maximize visibility in search engines & AI tools, without giving away too much of their content — otherwise, why would readers pay?
Depending on your goals, you may want to trade off more or less visibility of your content for brand impressions, but no publisher wants to make their paid content easily accessible to everyone — including AI tools like ChatGPT, Gemini, and Claude.
We audit to make sure your content can be indexed and ranked, without sacrificing